Cryptocurrency is a digital or virtual currency that uses cryptographic techniques to its security. It is not issued by any central agency or bank it is just a decentralized network through which users are connected as nodes.
Low conversion rates is something that always haunt corporate and is seen as one of the bottlenecks when they expect good returns from their marketing attempts. Their ads or offers oftentimes seem to miss the mark and only gain a small fraction of the consumer market from their often exorbitant ads budget. The underlying problem of this daunting prospect is the long chains that existed between the corporates and their consumers. There are certain brokers or middlemen between them, continuously leveraging the value chain to their own advantage.
In conventional and internet-based businesses, the brokers assume the role of advertisers. The corporates pay them for certain ads or other marketing strategies that they are assigned to do. For example, the conventional businesses may pay conventional ads agencies to make them banners for their new products. On the other hand, the Internet-based businesses may pay the internet marketing giants such as Google or Facebook to advertise their products. The problem of all these attempts is that they do not actively involve the consumers. As a result, the ads may not be so effective in gaining consumers as is expected.
BitClave offers a solution to the problems. In an attempt to increase low conversion rates, the brokers should be eliminated and the relationship between the businesses and their consumers be strengthened. In order to get high returns the businesses should create direct access to their consumers. BitClave is aware that there's a need for a platform that would enable both of the corporates and consumers to sit on the same ground, without having to go through the often cunning middlemen. In this system, businesses can freely offer their products to their consumers directly.
Unlike the conventional business systems, the BitClave platform offers full privacy to the users. The platform serves as a meeting point between the producers and consumers. Therefore, BitClave maintains a strict privacy policy, allowing no means of revelation of personal data of its users. BitClave offers smart contracts which are not only interesting for the corporates, but are also benefits the consumers. These producer-consumer benefits are made possible, thanks to the smart contract features.
In the smart contracts, the consumers can realize profits from their involvement in various activities in the platforms. For instance, a consumer who wants to find a car simply uses BitClave's platform to do it Certain car companies may then offer him various models and he may turn down all of the offers. In the traditional way of doing business, he would not get anything from his browsing activities. On the contrary, BitClave enables him to get incentives for his mere browsing activities, thanks to the CAT (Consumer Activity Token) system. This is basically an incentive system created by BitClave in order to increase the activities as well as the interaction of the consumers and the producers on the platform.
On the first stage of development, their platform will be based on the interesting features as previously mentioned. The platform will initially be focused on the small and medium businesses. They predicted that the initiative will incorporate the retail market niche in the platform and gradually lead to the overall growth of the platform. As part of the early offering, the initial participants will get CATs after making contribution by providing their consumer data such as profile, transactions, interests, and their referral. For all the interesting prospects and opportunities, BitClave plans to do their initial coin offering in the end of July, this year.
Links:
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